Divya

Laul Gupta

PRODUCT MARKETING LEADER

With 10+ years of experience in strategic marketing,
I’m passionate about telling compelling product
stories that drive growth. I have a proven track
record in go-to-market strategies, product launches,
and building strong stakeholder relationships.

  • Certification in Advanced Product Marketing (currently pursuing) | Product Marketing Alliance
  • Buyer Persona Certification | Buyer Persona Institute
  • Social Media Marketing | HubSpot
  • Master of Arts in Journalism and Mass Communication | Amity University, India
  • Bachelor of Arts in Political Science | Delhi University, India

I've learned from

  • Product Positioning & Messaging
  • Go-to-Market (GTM) Strategy
  • AI Powered Sales Enablement & Collateral Creation
  • Integrated Marketing Campaigns
  • Market Research & Competitive Analysis
  • Cross-Functional Collaboration
  • Project Management

Built core competencies in

I've worked with

  • Airtable
  • Asana
  • Canva
  • Generative AI
  • Gong
  • Google Suite
  • Hootsuite
  • HubSpot

Learning skills like

  • MailChimp
  • Microsoft SharePoint
  • Notion
  • Outgrow
  • Qwilr
  • SAP Hybris
  • Trello
  • Wordpress

700% increase in lead re-engagement
in six months of joining Compt,
significantly boosting our active

sales opportunities

One-Pagers

71% increase in lead generation year-
over-year for Compt’s top
partnership, expanding our

sales pipeline

Pitch Decks and Presentations

Sales enablement

I’ve developed a series of tailored sales resources that streamlined how my sales teams engaged with potential clients. These
materials empowered my sales teams with the knowledge and tools they needed to confidently convert prospects into customers.

Sales Toolkit | Product Datasheets | Case Studies | Customer Testimonials | Competitor Battle Cards

Pitch Decks and Presentations | FAQ Guides | Industry Reports | Buyer/Customer Persona Profiles | Email Sequences

Objection Handling | Infographics | One-Pagers | Sales Proposals | Interactive Quizzes

Value Propositions | Product Videos

Email Sequences

Sales Toolkit

Value Propositions

Product Datasheets

Infographics

Competitor Battle Cards

GTM experience

Revitalized the go-to-market strategy at Compt by
reshaping the sales approach to center on customer
needs, driving stronger engagement and adoption.


Developed a comprehensive sales toolkit, equipping
the team with essential resources that accelerated
market momentum and improved customer alignment.

Led the go-to-market launch of Talogy’s new leadership
solutions, crafting a strategic rollout that showcased
product value and addressed customer needs.


Created a compelling video as part of this launch,
driving engagement and setting the foundation for
strong market reception.

0.0s

Product positioning and messaging

Led product repositioning effort for Caliper, a $22
million product for Talogy by creating clear, engaging
messaging and comprehensive sales tools. This work
ensured the product maintained its leading market
position, driving long-term success.

Positioned Compt as an industry thought leader by
producing its flagship annual benchmark report, the
company’s most valuable collateral for strategic
outreach and lead generation.

Content creation

Worked with the SVP of Organizational Development
at Tokio Marine North America Services to develop a
customer testimonial at Talogy and created a
marketing strategy on how to leverage the partnership
further. Read the case study
here.

Acquired 7 new partners within 4
months (including Anthem Blue
Insurance and US Department of Health
and Human Services) at Emeritus while
managing lead capture flow across
various marketing channels.

Divya is a sales enablement machine! I saw her
lead an airtight sales enablement process to
equip the sales team with useful and relevant
content with timely updates on complex topics.


Chloe Thompson

Senior Corporate Marketing Director, Talogy

She’s a stellar, dedicated marketer with a strong work
ethic, a result-driven mindset and amazing knowledge and
skills in the field. She’s also super creative, always bringing
new perspectives and sparkling ideas to the table.


Shiyue Lou

Senior Global Product Marketing Specialist, Talogy

She was creative in conceiving of and testing new
concepts, diligent in measuring to understand outcomes
and adjusting as needed. She was super reliable and
thorough in her work, while still being innovative in
thinking about alternative paths to achieve our objectives.


Chitra Nayak

Independent Board Member (Infosys), BCG Senior Advisor

What others say about me

Divya, you are a genius. You came up with the
great idea to use their (customers) comments in
our marketing campaigns.


Mary Migiano

Head of Customer Success, Compt

Let’s connect!

divya[dot]laul@gmail[dot]com